Sunday, July 21, 2013

Spotlight: Wet n Wild Color Up! Mega Volume Mascaras

Products reviewed in This Post Purchased By Me

Wet n Wild Color Up! Mega Volume Mascara

A few months back, while visiting my local Walgreens I came across a Wet n Wild display. This cruelty-free brand is one of the first makeup brands I ever used. I remember being a young teen and using my allowance money to pick out new lipsticks from the brand.  Here I am, now in my 30s, still reaching for products by Wet n Wild. In my opinion the brand has gotten much better with time.  You can find them listed on PETA's "Companies That Don't Test" list under Markwins Beauty Products.  Known for their Color Icon eyeshadow trios and palettes the brand makes everything from foundation to nail polish. They are one of the most affordable makeup brands on the market and the quality of their products is surprisingly good for the price. When I approached the display at Walgreens I was delighted to see multiple colored mascaras offered by the brand. Colored mascaras are not a new concept, but for under $4 a piece I just had to snag all of the shades. The colors I purchased are: Cashmere Plum, Retro Pink, Olive Green, Indigo Blue and Very Black.

I have not tested the Very Black shade long enough to write a review, so this post will only focus on the colored versions of the product. 

Here are the shades I tested: 

 Indigo Blue
 Indigo Blue: Applied to bare curled lashes

Indigo Blue is my favorite shade of the colors I tested. It is by far the most wearable. Blue mascara helps the white of your eyes appear more white making it a great alternative to black. This is definitely more of a navy blue, similar to other blue mascaras on the market. The formula is on the wet side, which you may or may not like depending on your personal preference. For the price, this is a really great alternative to higher end blue mascaras on the market. 

 Olive Green
 Olive Green: Applied to bare curled lashes
Olive Green is my second favorite of the shades. I found it very pigmented, and was able to get nice true color over my natural lashes. Since it is a darker green, it is still very wearable.  It's not the type of mascara that you can't wear out on a normal day. No one is going to stop and stare at you for having green lashes, yet it does add a nice subtle change. 

Retro Pink

Retro Pink is a light baby pink shade. Since it is lighter than my naturally brown lashes it is difficult to get the color to show up without first applying some sort of a base. You can use a white lash primer (Tarte sells a good one) or apply a thin coat of NYX Jumbo Eye Pencil in Milk with a mascara fan brush. The picture above shows Retro Pink applied over a white base as it is the best way to get the true color from the mascara. If your lashes are naturally blonde, the color should show up just fine without a primer or base.
 Coating the lashes with a white base first, helps the pink color show up against dark lashes
Pictured Above: I used the Kelley Quan Mascara Wand (sample)to apply NYX Jumbo Pencil in Milk to the lashes before applying Wet n Wild Mascara 

 Cashmere Plum
Cashmere Plum was the least pigmented of the shades I tested. I had a difficult time getting it to show up on my lashes, and needed multiple coats to see the color. The texture also felt slightly different on this shade, almost like it had a whipped feel to it. I wish this shade was a darker eggplant color as I think that would make this color more wearable. 

Final Verdict: For the price, I think these are really fun to use. However, when purchasing you must keep your natural lash color in mind. If your lashes are brown or black, stick with the Indigo Blue or Olive Green. However, if your lashes are blonde, you may be able to get the Cashmere Plum and Retro Pink shades to work for you without a base. As far as the formula goes, I did not experience any flaking or smudging from any of the shades.  The formula is a bit more wet, so be sure to allow for proper drying time.  I didn't notice any super increase in volume as the packaging claims, though all the shades did add some length. Overall, I think for the price these are really fun and I will continue to use the darker shades.  I would love to see the brand come out with a burgundy or eggplant shade for the fall that offers the same pigmentation as the darker shades I tested. 

After I test out the Very Black shade more thoroughly, I will be sure to report back with my thoughts. 

Another product from Wet n Wild that I recently purchased is their Mega Length Waterproof Mascara. I haven't been using it long enough to  write a review, but I did want to share my first impressions of the product. If you have been reading my blog for a while now, then you know I have not been able to find a good drugstore waterproof mascara that is cruelty-free. Mascara is one of the beauty items that I prefer not to spend a lot of money on because it needs to be replaced so frequently.  However, I only use waterproof mascara on my clients, and tend to favor it for myself as well, especially in the summer. Wet n Wild Mega Length has a slim brush head with very short bristles making it easy to get to the root of the lashes. Since the brush head is so thin, it also works well as a bottom lash mascara. I have not yet tested the full extent of its waterproof nature yet, but I will say that the formula definitely added some real length to my lashes.

Wet n Wild Mega Length Waterproof Mascara applied to bare curled lashes

I hope you enjoyed this review of Wet n Wild Color Up! Mega Volume Mascara. Have you tried any of the colors yet? Will you be purchasing?  Please leave a comment below telling me your favorite shade and why. 

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* The Wet n Wild mascaras reviewed in this post were purchased by me. The Kelley Quan Mascara Wand mentioned was sent as a sample. I do not get paid to write reviews.  All opinions are my own.


  1. the two colors i would consider, the pink and the purple, weren't great so i guess they won't be on my list. looking forward to your review of the waterproof mascara!

  2. I love that you used the white jumbo eye pencil as a primer. It really makes the color pop! Lovely:) XO

  3. thanks for reading! yes I was disappointed in the pink & purple, but was determined to find a way to make them work! could be fun for more avant-garde looks


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